72,50 €
85,29 €
-15% su kodu: ENG15
Mapping Experiences
Mapping Experiences
72,50 €
85,29 €
  • Išsiųsime per 10–14 d.d.
Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions.Designers, product and brand manage…
72.50 2025-08-17 23:59:00
  • Autorius: James Kalbach
  • Leidėjas:
  • Metai: 2021
  • Puslapiai: 400
  • ISBN-10: 1492076635
  • ISBN-13: 9781492076636
  • Formatas: 18.8 x 23.4 x 2.2 cm, minkšti viršeliai
  • Kalba: Anglų
  • Extra -15 % nuolaida šiai knygai su kodu: ENG15

Mapping Experiences + nemokamas atvežimas! | James Kalbach | knygos.lt

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Aprašymas

Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions.

Designers, product and brand managers, marketing specialists, and business owners will discover how experience diagramming helps you determine where business goals and customer perspectives intersect. Armed with this insight, you can provide the people you serve with real value. Mapping experiences isn't just about product and service design; it's about understanding the human condition.


Emphasize recent changes in business using the latest mapping techniques
Create diagrams that account for multichannel experiences as well as ecosystem design
Understand how facilitation is increasingly becoming part of mapping efforts, shifting the focus from a deliverable to actionability
Explore ways to apply mapping of all kinds to noncommercial settings, such as helping victims of domestic violence
NEMOKAMAS PRISTATYMAS

EXTRA 15 % nuolaida su kodu: ENG15

72,50 €
85,29 €
Išsiųsime per 10–14 d.d.

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Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions.

Designers, product and brand managers, marketing specialists, and business owners will discover how experience diagramming helps you determine where business goals and customer perspectives intersect. Armed with this insight, you can provide the people you serve with real value. Mapping experiences isn't just about product and service design; it's about understanding the human condition.


Emphasize recent changes in business using the latest mapping techniques
Create diagrams that account for multichannel experiences as well as ecosystem design
Understand how facilitation is increasingly becoming part of mapping efforts, shifting the focus from a deliverable to actionability
Explore ways to apply mapping of all kinds to noncommercial settings, such as helping victims of domestic violence

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